To Our Valued Customers,

Change happens, whether we’re ready or not.  It’s a lesson the newspaper industry has learned time and time again.  There has been no greater game changer than the Internet, in our business and in so many others.

So we’re adapting once again, with the launch of our latest venture, REACH Marketing.

REACH expands on our 16-year Web design business to meet the diverse needs of today’s small business owner.  Feedback from you, our customers, has driven this decision, so we’re pleased to share this news first with you.

REACH offers website development, online directory listing management,social media management, email marketing and website analytics services.  Our Web designers have helped build quality websites for nearly 100 customers.

We are committed to the continued success of the greater Hancock County business community and are investing in our future here, including the purchase of a building in downtown Ellsworth to be the future home of our digital marketing services.  Our goal is to open this facility in 2015.

Key to this new venture is our experienced digital marketing staff, which has expanded from four employees to seven.  Tim Archambault has joined the team as agency director.  Tim has more than 15 years experience in digital marketing, with a focus on e-commerce and marketing analytics.  He previously worked in one of the most competitive marketing environments in the country, the Salt Lake City, Utah, metro area.

Also joining REACH as manager of social media and content marketing is Cyndi Wood.  Cyndi is a veteran news reporter at The American, working most recently as our new media editor.  Cyndi’s newsroom experience and background in online content marketing will be beneficial in promoting the products and services of REACH clients.

We are excited to be taking this next step and look forward to working with many of you in the future.

Sincerely,

Alan L. Baker
Publisher, Ellsworth American, Inc.