Social Media Channels (22% of visits)

August 2015 marked the first time Facebook drove more traffic to news websites than Google. It is no surprise how powerful Facebook is for connecting and engaging with consumers not only about news, but for brands as well. 22% of visits to REACH client websites come from social media sites such as: Facebook, LinkedIn, Twitter, Pinterest, Instagram, YouTube, and many more. Facebook accounts for 95% of these visits.

Julie Lord, resident social media expert at REACH Maine Marketing suggests that whenever you post to Facebook, LinkedIn, even Twitter, try to find a way to incorporate a link to your website in the post. The shelf life of even popular social media posts is very short-lived so take advantage of that exposure and get as many consumers to your website as possible.

Provided are screenshots from my Android mobile device illustrating where a user clicks when initiating a “social media” visit to your website.

Reach Marketing sharing MDI Hospital website launch blog post to not only inform, but also to drive traffic to reachmaine.com.

Reach Marketing sharing MDI Hospital website launch blog post to not only inform, but also to drive traffic to reachmaine.com.

Make sure to leverage your website address in your social media account pages. Free YP listing with interactivity!

Make sure to leverage your website address in your social media account pages. Free YP listing with interactivity!

The Ellsworth American news team uses Twitter to promote breaking news with picture and title links taking the user to the website for the full story.

The Ellsworth American news team uses Twitter to promote breaking news with picture and title links taking the user to the website for the full story.

Breakdown of Aggregate REACH Maine Marketing Audience By Social Media Channels:

Facebook accounts for 95% of visitors from social media channels.

The remain 5% of visitors from social media channels come from:

  • TripAdvisor
  • Pinterest
  • Twitter
  • LinkedIn
  • Instagram

  • Yelp
  • Blooger
  • Reddit
  • Disqus
  • small amount from five other social channels

There are many great strategies to use social media to drive targeted consumers to your website. Julie Lord, our resident social media expert will provide many great tips and tricks in the coming months to help your small business.