Search engines, like Google, are constantly indexing sites, looking for keywords and fresh content. While search engines look at many different things to determine your search results rank, one important factor is fresh content. Search engines reward sites that frequently update and revise content by sending more visitors. Sites that have stale content tend to fall lower in search results.
When we work with clients on new websites, there are a few things we can implement to help them keep their content fresh.
To keep your website content fresh, we recommend including:
Social media feed(s) on your home page
We can add widgets that will automatically display your Facebook posts or Twitter tweets on your website, so you have new content on your website every time you post on your social media channels.
Post everything that is news worthy on your news page. This includes press releases, any mentions in news channels, advertisements you are running.
Search engines love videos. We recommend you add videos to YouTube, include lots of keywords and great descriptions, and then embed them on your website.
It takes discipline, but a blog section where you talk about your business or issues important to your customers is a great way to increase your search ranking and see more visitors coming to your site. We can even set up your blog so your posts automatically post to your social media channels!