Does your website rank low in search engine rankings?
Try searching for your services without including your business name. If your competitors are higher in the list of search results, it might be time to apply some modern search engine optimization (SEO) techniques to increase your ranking.
Were people flipping open their phones when your site was launched?
If your website was launched before everyone was carrying around a smartphone, chances are it’s time to consider an update. Today, more web searches are done on smart phones than on desktop computers. If someone searches for your products or services on a mobile phone, will your site come up in the search results? And if it does and they visit your website, can visitors navigate on a phone?
Has your content become cluttered and confusing to visitors?
Strategies for organizing website content have changed over time. While a few years back common practice was to create long drop-down menus listing every kind of info available on your site and making visitors cross eyed as they search for content, today we have many options to make your site easy to navigate.
Do you have to “contact your IT” to add or modify content on your site?
If you have to contact your “IT” person or track down a former employee’s techie nephew every time a change is made, it might be time to consider moving your site to a Content Management System (CMS). A CMS will make it easy for anyone who know how to use a simple text editor to add or change text, images and PDFs or add pages and posts.
Was your site developed before tweeting and hashtags were marketing buzz words?
Social media has become an important part of digital marketing. Not only do visitors expect to find your social media assets from your website but social media widgets can also be added to your site to keep your content fresh! With a site built using contemporary standards, social media can be easily integrated so visitors can easily find, share and promote your content.
If you answered yes to any of these questions, it is probably time to start thinking about updating your website. Contact REACH for a free evaluation of your current website and options for a new mobile and SEO friendly website.