E. L. Shea had an older site that was a bit more basic, but had some functionality. Eventually, older sites lose a lot of their function and you need o meet today’s consumer needs, your site needs to be informative, be attractive, and most of all be mobile. That requires building a site that loads fast but still has enough information to provide the user with the answers they need.
It was a pleasure to be able to give E. L. Shea a site that fits their brand, celebrates their extensive history as a business in our area, and is almost as beautiful as some of the work they do in our community.
When Ashley and Chris visited us in August, Emery’s Cottages website was a bit incomplete and very slow. The REACH Team has made the site load three times faster!
The new site offers About Us, Contact and FAQ pages as well as a pleasing Our Cottages landing page. Users can now view cottages sorted by No Kitchen, Kitchenette and Full Kitchen categories which can determine the length of their stay.
We also trimmed the home page content to improve the scroll experience and ensure that the user was able to navigate easier. This meant eliminating content that was not essential to the promotion of the cottages.
THE OLD HOME PAGE AT A GLANCE:
THE OLD SINGLE COTTAGE PAGE AT A GLANCE:
This website was a lot of fun to work on and we are pleased with the outcome. Be sure to check it out for yourself!
THE NEW HOME PAGE AT A GLANCE:
The individual cottage pages have been improved as well. These pages now offer continuity when viewing interior images as well as a pop up map to show where that particular cottage is located on the property. Icons show amenities specific to that cottage at a glance.
The BOOK NOW button jumps you down to the bottom of the page where users can check the availability of the cottage for their specified dates. A new call to action prompts users to check all cottages if this particular cottage is not available for their preferred dates.
THE NEW SINGLE COTTAGE PAGE AT A GLANCE:
When the City of Ellsworth requested proposals for the development of a new site, the list of desired features was based on feedback from residents.
- Visitors to the site needed to be able to easily find information on city services without knowing what department provided the service.
- Residents wanted to be able to sign up to receive an email letting them know when certain notices were added to the site.
- The site needed to work well on mobile phones and tablets.
While the City’s website committee considered a proposal from a national company which specializes in developing sites for municipalities, they elected to award the project to a local company that could provide personal attention and is conveniently located just a five minute walk away – REACH!
The project was organized into two stages. First, we needed to deal with technical issues involved with exporting over 700 member listings from their old site and importing them into a new platform, and create member logins for each of those members to have the ability to edit their listings and submit community events.
In the second stage, our task was to develop a site design that shows the beauty of Downeast Maine, makes it easy for visitors to find information and activities in the area, and helps residents find local business providing the goods and services they need.
With a tight deadline brought about by the end of the Chamber’s contract with their previous provider, the goal was to launch the week before one of their biggest events of the year, Autumn Gold.
We’re happy to announce we made the deadline and launched a new site that exceeded the Chamber’s expectations. “REACH Maine Marketing clearly understood our needs and the team made our site come together much more easily than we thought possible. They even thought of a few features that we had not!” said Gretchen Wilson, Executive Director. “Members and Visitors to the site like how easy it is to use and the features like maps to locate each member business. We have heard nothing but great feedback.”
An animated GIF is a graphic image on a web page that moves. Since Facebook officially started allowing animated Gif files to be posted in status updates in 2015 they have become common in feeds looking like brief videos that loop endlessly.
Search engines, like Google, are constantly indexing sites, looking for keywords and fresh content. While search engines look at many different things to determine your search results rank, one important factor is fresh content. Search engines reward sites that frequently update and revise content by sending more visitors. Sites that have stale content tend to fall lower in search results.
Ellsworth, Maine, September 29, 2015 – REACH Maine Marketing is excited to announce the launch of the new MDI Hospital website. Featuring bold images representing the services and culture of the hospital as well as life on Mount Desert Island, the clean design works effectively on mobile phones as well as desktop computers. Visitors can easily access information about hospital services, health centers, news stories, events, and job openings as well as gain access to the hospital’s patient and giving portals.
To Our Valued Customers,
Change happens, whether we’re ready or not. It’s a lesson the newspaper industry has learned time and time again. There has been no greater game changer than the Internet, in our business and in so many others.
So we’re adapting once again, with the launch of our latest venture, REACH Marketing.