Reach News

Safety First

In mid-July REACH Maine Marketing was alerted by one of our software vendors that a critical vulnerability to their ecommerce software had been detected. Not an unheard-of problem that software companies face, but still, a concerning one.

The software company, WooCommerce, instantly went into action creating a patch and exploring ways to do automatic software updates for all their customers. They also alerted their clients, including REACH, about the issue and the team here chose not to wait for vulnerable sites to be automatically updated.  We went through them one by one and installed the patch and updated all of our client’s security without delay.

To date, WooCommerce has not found any compromised data but the investigation into the matter will continue. If any compromises are found, the specific customers affected will be notified.

One of the advantages of working with a local web services company is for exactly this situation. Your protection is our top priority.  Our clients are not just a ticket number waiting for support. We will always drop what we are doing to make sure that each site hosted by us is safe and secure for your business to continue to thrive in an increasingly web-based market. To say that we worry about it so that you don’t have to might be cliché, but it’s what we are committed to doing each day for our customers.

If you do not have your current site hosted with REACH Maine Marketing and you have WooCommerce on your site, please make sure to check the WooCommerce website for more information about this critical vulnerability and ways to protect your website.

E.L. Shea’s Site Goes Mobile!

E. L. Shea had an older site that was a bit more basic, but had some functionality. Eventually, older sites lose a lot of their function and you need o meet today’s consumer needs, your site needs to be informative, be attractive, and most of all be mobile. That requires building a site that loads fast but still has enough information to provide the user with the answers they need.

It was a pleasure to be able to give E. L. Shea a site that fits their brand, celebrates their extensive history as a business in our area, and is almost as beautiful as some of the work they do in our community.

Emery’s Cottages Picks Up Speed

When Ashley and Chris visited us in August, Emery’s Cottages website was a bit incomplete and very slow. The REACH Team has made the site load three times faster!

The new site offers About Us, Contact and FAQ pages as well as a pleasing Our Cottages landing page. Users can now view cottages sorted by No Kitchen, Kitchenette and Full Kitchen categories which can determine the length of their stay.

We also trimmed the home page content to improve the scroll experience and ensure that the user was able to navigate easier. This meant eliminating content that was not essential to the promotion of the cottages.



This website was a lot of fun to work on and we are pleased with the outcome. Be sure to check it out for yourself!

Visit website


The individual cottage pages have been improved as well. These pages now offer continuity when viewing interior images as well as a pop up map to show where that particular cottage is located on the property. Icons show amenities specific to that cottage at a glance.

The BOOK NOW button jumps you down to the bottom of the page where users can check the availability of the cottage for their specified dates. A new call to action prompts users to check all cottages if this particular cottage is not available for their preferred dates.


New City of Ellsworth Website Features Citywide Alerts and Email Notifications

With the launch of the new City of Ellsworth website, residents can sign up to be notified when new meeting agendas and other notices are posted to the site as well as see important alerts displayed prominently on the home page.

When the City of Ellsworth requested proposals for the development of a new site, the list of desired features was based on feedback from residents.

  • Visitors to the site needed to be able to easily find information on city services without knowing what department provided the service.
  • Residents wanted to be able to sign up to receive an email letting them know when certain notices were added to the site.
  • The site needed to work well on mobile phones and tablets.

While the City’s website committee considered a proposal from a national company which specializes in developing sites for municipalities, they elected to award the project to a local company that could provide personal attention and is conveniently located just a five minute walk away – REACH!


REACH Maine Marketing Launches New Ellsworth Area Chamber of Commerce Website

When the Ellsworth Area Chamber of Commerce contacted REACH requesting a proposal for a new website, we knew it was an opportunity to earn back a client. From 2004 to 2014, the Internet Department of The Ellsworth American (now REACH) managed the Chamber website. We knew their move to another provider was temporary when we heard they were ready to ready to sign our proposal and start their new site.

The project was organized into two stages. First, we needed to deal with technical issues involved with exporting over 700 member listings from their old site and importing them into a new platform, and create member logins for each of those members to have the ability to edit their listings and submit community events.

In the second stage, our task was to develop a site design that shows the beauty of Downeast Maine, makes it easy for visitors to find information and activities in the area, and helps residents find local business providing the goods and services they need.

With a tight deadline brought about by the end of the Chamber’s contract with their previous provider, the goal was to launch the week before one of their biggest events of the year, Autumn Gold.

We’re happy to announce we made the deadline and launched a new site that exceeded the Chamber’s expectations. “REACH Maine Marketing clearly understood our needs and the team made our site come together much more easily than we thought possible. They even thought of a few features that we had not!” said Gretchen Wilson, Executive Director. “Members and Visitors to the site like how easy it is to use and the features like maps to locate each member business. We have heard nothing but great feedback.”

Bring life to posts with animated GIFs

An animated GIF is a graphic image on a web page that moves. Since  Facebook officially started allowing animated Gif files to be posted in status updates in 2015 they have become common in feeds looking like brief videos that loop endlessly.

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Want more website traffic? Refresh your content!

Search engines, like Google, are constantly indexing sites, looking for keywords and fresh content. While search engines look at many different things to determine your search results rank, one important factor is fresh content. Search engines reward sites that frequently update and revise content by sending more visitors. Sites that have stale content tend to fall lower in search results.

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REACH Maine Marketing launches new, mobile-friendly website for MDI Hospital

New MDI Hospital Website

MDI Hospital’s new mobile-friendly website features bold imagery representing life on the island and hospital services.

Ellsworth, Maine, September 29, 2015 – REACH Maine Marketing is excited to announce the launch of the new MDI Hospital website. Featuring bold images representing the services and culture of the hospital as well as life on Mount Desert Island, the clean design works effectively on mobile phones as well as desktop computers. Visitors can easily access information about hospital services, health centers, news stories, events, and job openings as well as gain access to the hospital’s patient and giving portals.

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Introducing REACH Marketing
To Our Valued Customers,

Change happens, whether we’re ready or not.  It’s a lesson the newspaper industry has learned time and time again.  There has been no greater game changer than the Internet, in our business and in so many others.

So we’re adapting once again, with the launch of our latest venture, REACH Marketing.

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